Adam Hollier Photography

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When AI asks you ten questions about your photography business

What type of camera do you use?

I currently use two Canon EOS R cameras. They are digital full frame and excellent for stills and video. When I started full time I had a Canon 5Dmk2, then two 5Dmk3 cameras before moving to digital.

How long have you been a photographer?

My interest started when I was at school when I was about 13 years old and since then I’ve often had a camera by my side. I became a full time photographer nearly ten years ago and haven’t looked back.

What inspired you to become a photographer?

Great question and I’m not exactly sure there was a single pivotal thing but I’ve always loved photography, especially the work of Don McCullin, Vivian Maier and Rankin.

How do you capture the perfect shot?

Right time, right place with the knowledge of what to do when the moment happens.

What is your favourite type of photography?

I like the photographs that surprise me, make me laugh or cry. They don’t have to be taken by a professional to have that effect. Some of Don McCullin’s landscapes are as disturbing as his war photography and some of Rankin’s shots make me laugh out loud.

How do you edit your photos?

The majority of the workflow is done on Lightroom but I’ll use Photoshop for some minor adjustments, but my aim is to get the shots 99% good in the camera.

How do you handle difficult lighting situations?

Flash! When I started out I used to do loads of sports photography (marathons, triathlons etc) and became very used to using the flash. It has saved my bacon on hundreds of occasions.

How do you work with clients to achieve their vision?

The trick is all in the brief, whether it’s written down or discussed in a conversation. Almost all my work is commercial so most of my clients need fresh or refreshed photography to highlight what they do in their business. This in turn helps attract new clients. Never under estimate the power of a good photograph, especially a good headshot for LinkedIn or your company website.

What advice would you give to aspiring photographers?

Tell everyone you’re a photographer, learn to use your flash and take your time.

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